Download Free Ride: How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back AudioBook Free
How does the newspapers, music, and film establishments go from raking in a lot of money to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how to get back on track. On the Internet, "information would like to be free." This memorable saying shaped the online business model, but it is currently driving the multimedia companies on whom the digital industry feeds out of business. Today, newspapers stocks have fallen to all-time lows as documents are pressured to provide away content, music sales have fallen by over fifty percent since file showing became common, Television set scores are plummeting as viewership migrates online, and publishers face off against Amazon . com over the price of digital books. In Free Ride, Robert Levine narrates an epic tale of value devastation that steps from the corridors of Congress, where the law was handed down that legalized YouTube, to the dorm room of Shawn Fanning, the creator of Napster; from the bargain-pricing dramas concerning iTunes and Kindle to Google's fateful decision to digitize first and ask questions later. Levine graphs how the multimedia industry lost control of its future and suggests progressive ways it can withstand the take of zero. Fearless in its reporting and research, Free Ride is the business history of the decade and a much-needed proactive approach.
