Download Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests AudioBook Free
Harness the energy of games to generate extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Impressive startups like Foursquare and Swoopo, expansion companies like Gilt and Groupon and proven brands like United Airlines and Nike all recognize: the most powerful way to generate and engage a captivating community has been game mechanics. By leveraging things, levels, badges, troubles, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building lasting, viral communities. Game-Based Marketing unlocks the look secrets of mega-successful game titles like Zyngas Farmville, World of Warcraft, Bejeweled and Job Runway to give you the power to generate winning game-like activities on your site/apps. Avoid evident pitfalls and learn from the experts with key insights, such as:
- Why good leaderboards shouldnt feature the Top 10 players.
- Most game titles are played out as a justification to socialize, never to achieve.
- Status will probably be worth 10x more than cash to most consumers.
- Badges are not enough: nonetheless they are important.
- You dont need to offer real-world prizing to run a blockbuster sweepstakes.
- And learn even more:
- How to architect a point system that works .
- Creating the funware loop: the fundamentals of things, badges, levels, leaderboards and troubles.
- Maximizing the value and impact of badges.
- Future-proofing your design.
- Challenging users without distraction.
