Download Stuffed: An Insider's Look at Who's (Really) Making America Fat and How the Food Industry Can Fix It AudioBook Free
For more than 30 years, Hank Cardello was an professional and adviser for some of the major food and drink corporations in the world. For more than 30 years, he watched as corporate gains - and America's waistlines - ballooned: fattening consumers designed fattening gains. Now, in this attractive and timely booklet, Cardello offers a behind-the-scenes go through the business of food, providing an insider's bank account of food company tactics, failed government restrictions, and misleading media coverage which may have combined to put us in the center of a national excess weight epidemic. With insights culled from Cardello's time in the meals industry, Stuffed explores how food companies have spent the previous 50 years generally ignoring better fare in the name of their bottom lines while pressing consumers toward "convenience" food and supersize servings without considering the health implications. From grocery store aisles to restaurant booths to boardrooms, Cardello shows the hidden pushes which may have long molded your supermarket acquisitions and menu options. He examines the black-and-white mind-set that has produced the carefully targeted marketing strategies which may have maximized gains for the meals industry and resulted in weight gain for you. But Cardello makes clear that the meals companies shouldn't take all the blame. They are simply just a cog in a larger system that's damaged, and here Cardello illustrates how the authorities and the media have only made it harder for Americans to make wholesome choices. Highlighting both little players and high-profile voices of change, Cardello explains the fundamental hazards to one-size-fits-all regulatory alternatives and the larger dangers posed by letting the meals pundits confuse medical conversation. More than simply a chronicle of how exactly we received here, Stuffed also puts forth a groundbreaking blueprint for the future of the meals industry. In debunking the common myth that "healthier" must imply higher costs and unpalatable tastes, Cardello provides book but concrete steps that food companies can take to fatten their gains and lose fat their customers. In addition, he stresses the genuine role that consumers must play in America's new health equation, detailing that unless they demand better food with their wallets, America will continue steadily to tip the scales for years to come.
