Download The Third Screen: The Ultimate Guide to Mobile Marketing AudioBook Free
Along with the "first display screen" - the television - companies delivered ads directly into consumers' living rooms, reaching thousands with one marketing campaign. The "second display screen" - the non-public computer - increased connections between companies and consumers and allowed for immediate customer feedback. Now, the "third display screen" - the mobile device - has altered the game within an even more ground-breaking way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and techniques used to thrive in business through the mobile trend. This revised, kept up to date audiobook links technical trends to behavioral changes, uncovers the unexpected forces of the changes in mobile, and equips marketers and businesses for future years.
