Download The Consistent Consumer Revised and Expanded AudioBook Free
Behavior-based demographics are useless. Instead, values-based systems are exactly what will ensure the success of your next advertising campaign. The authors of The Consistent Consumer say prices, not past conducts, can help you better establish and understand today's diverse consumer groups and more effectively predict how these distinct populations will probably behave in the future - and what they will probably buy because of this. Ken Beller, Steve Weiss, and New York Times best-selling creator Louis Patler give a values-based profiling system with six proprietary value populations you can use to quickly and effectively condition online marketing strategy and raise the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to make an instantaneous reference to consumers, increase sales by learning what really drives consumer spending, enhance market tell products that speak to core values, inspire groups more effectively with customized emails, and effect consumer buying decisions for years to come. The authors offer successful circumstance studies from business such as quick-serve restaurants, do-it-yourself, and activities and entertainment, along with dozens of sales, marketing, and management insights that will educate you on how a values-based system can help you brand your product at a much deeper, more long lasting, and eventually more consistently profitable level.
