Download Inside Apple: How America's Most Admired - and Secretive - Company Really Works AudioBook Free
Audie Award Nominee, Business and Educational, 2013 Inside Apple uncovers the trick systems, tactics, and command strategies that allowed Steve Careers and his company to turn out hit after reach and inspire a cult-like following for Apple products. If Apple is Silicon Valley's response to Willy Wonka's Delicious chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. In such a primer on command and innovation, the author introduces principles like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every activity) and the very best 100 (an gross annual ritual in which 100 up-and-coming executives were tapped, à la Skull Bones, for a hidden knowledge retreat with company founder Steve Careers). Based on numerous interviews, the book offers exclusive new information about how exactly Apple innovates, handles its suppliers, and is also handling the transition in to the Post Jobs Period. Lashinsky, a senior editor-at-large for Bundle of money, knows the topic cold: In the 2008 cover storyline for the journal, entitled "The Genius Behind Steve: Could Functions Whiz Tim Cook Run THE BUSINESS Someday?" he forecasted that Tim Cook, then an unidentified, would eventually be successful Steve Careers as CEO. While Inside Apple is ostensibly a profound dive into one, unique company (and its own ecosystem of suppliers, investors, employees and rivals), the lessons about Careers, command, product design and marketing are widespread. They should charm to anyone expecting to bring some of that Apple magic to their own company, career, or creative effort.
