Download In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers AudioBook Free
As the North american healthcare system sorts out the effects of medical reform, patients have quietly reinvented the medical decision-making process, refining their own roles and changing their prospects of individuals and organizations they consider for care. To appeal to and indulge these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and practices, and make significant behavioral changes in the way they go to market. In this booklet, healthcare marketing veteran Symbol Shipley provides an executive summary of the new realities, and will be offering a proven standard protocol for setting organizations to compete in the new current market.
