Download The Power of Habit: Why We Do What We Do in Life and Business AudioBook Free
A young woman walks into a laboratory. Within the last two years, she's transformed almost every facet of her life. She's quit smoking, operate a marathon, and been advertised at the job. The patterns inside her brain, neurologists discover, have fundamentally improved. Marketers at Procter & Gamble research videos of folks making their beds. They are frantically trying to figure out how to market a new product called Febreze, on the right track to be one of the biggest flops in company background. Suddenly, one of these detects a practically imperceptible structure - and with a slight switch in advertising, Febreze continues on to earn a billion us dollars a year. An untested CEO gets control one of the most significant companies in America. His first order of business is attacking a single structure among his employees - that they approach worker safe practices - and soon the organization, Alcoa, becomes the top performer in the Dow Jones. What do each one of these people have in common? They achieved success by concentrating on the patterns that shape every aspect in our lives. They been successful by transforming behaviors. In The Electric power of Behavior, award-winning New York Times business reporter Charles Duhigg will take us to the exciting edge of technological discoveries that describe why habits exist and how they can be improved. With penetrating intellect and an capability to distill great levels of information into engrossing narratives, Duhigg brings alive a complete new understanding of human nature and its potential for transformation. On the way, we learn why a lot of people and companies struggle to change, despite years of trying, while some seem to be to remake themselves in a single day. We visit laboratories where neuroscientists explore how behaviors work and where, exactly, they reside in our brains. We learn how the right behaviors were essential to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther Ruler, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Chapel, NFL locker rooms, and the country's largest private hospitals, and observe how implementing so-called keystone behaviors can earn billions and mean the difference between inability and success, life and death. At its main, The Electric power of Behavior contains an exhilarating argument: The main element to doing exercises regularly, losing weight, raising exceptional children, becoming more profitable, building ground-breaking companies and social movements, and reaching success is focusing on how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new knowledge, we can convert our businesses, our neighborhoods, and our lives.
