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Lessons for market leaders on resolving the ongoing struggle between instinct and the creative mind. Kings, mind of authorities, and corporate executives lead thousands of men and women and manage limitless resources, but might not exactly have mastery over themselves. Often market leaders know that right action is important, but have little (if any) understanding of what helps prevent them from performing relative to their intentions. Within this important book, management expert Richard Daft portrays this dilemma as a struggle between instinct (elephant) and objective (the exec) using the most up to date research on the intentional vs. the habitual mind to make clear how this phenomenon occurs. The Exec and the Elephant is based on current research and real-life good examples. It offers market leaders a way for directing themselves more productively and was compiled by an expert in management, organizational performance, and change management. Through real-life good examples and recent studies in mindset, management, and Eastern spirituality Daft provides information to all of us who struggle finding our own balance and cultivating the tendencies of others.
