Building a StoryBrand: Clarify Your Message So Customers Will Listen

Download Building a StoryBrand: Clarify Your Message So Customers Will Listen AudioBook Free

New York Times best-selling writer Donald Miller uses the seven universal components of powerful stories to teach listeners how to significantly improve the way they hook up with customers and expand their businesses. Donald Miller's StoryBrand process is a proven way to the have difficulties business leaders face when discussing their businesses. This innovative method for joining with customers provides listeners with the best competitive advantage, uncovering the secret for helping their customers understand the persuasive benefits of using their products, ideas, or services. Building a StoryBrand will this by teaching listeners the seven universal story details all humans respond to, the true reason customers make purchases, how to simplify a brandname communication so people understand it, as well as how to create the most effective messaging for websites, brochures, and public press. Whether you are the marketing director of your multibillion-dollar company, the owner of a tiny business, a politician working for office, or the lead singer of your rock band, Building a StoryBrand will permanently transform the way you speak about who you are, what you do, and the initial value you bring to your customers.


Category: Marketing

Details

Publisher

HarperCollins Leadership

Language

English

ISBN

DATE

2017-10

Author

Donald Miller

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