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The Beatles: Image and the Multimedia graphs the change of the Beatles from teenager idols to market leaders of the junior motion and powerful ethnic agents. Drawing after American mainstream print advertising, broadcasts, albums, movies, and videos, the study covers the band's profession in america. Michael R. Frontani explores the way the Beatles' advertising image evolved and exactly how this change related to ethnic and historical situations. Upon their appearance in the U.S., the Beatles used sharply customized suits and cast themselves as adorable, accessible teenager heartthrobs. By the finish of the decade, they had ingested the style and awareness of the burgeoning counterculture and were utilizing their interviews, advertising situations, and music to comment on issues like the Vietnam War, medicine culture, and civil rights. Frontani traces the steps that led to this change and feedback how the band's mantra of essential optimism never wavered regardless of the progression of its advertising profile. The book is publicized by University or college Press of Mississippi. Michael R. Frontani is associate professor of marketing communications at Elon University or college. His work has made an appearance in American Journalism, Journal of American Culture, Journalism Background, and African Studies Review.
