Download Flip the Funnel: How to Use Existing Customers to Gain New Ones AudioBook Free
Why customer retention is the new acquisition. If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, however when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Area and Become a member of the Discussion, and a leading expert and thought leader on new multimedia and social multimedia. Generally in most businesses, it costs approximately five-to-ten times more to get a new customer than it can to retain an existing one, yet companies continue steadily to disproportionately spend their budgets in to the "wrong" end of the funnel the mass media or awareness side. What we should haven't paid enough focus on is the "right" end of the funnel - the word-of-mouth component that essentially functions as a multiplier for future business. The economical impact of a dynamic, engaged and devoted customer is incredible. As well as the same is true of the opposite scenario, specifically the impact of furious customers and negative word-of-mouth or referrals. It really is this convinced that Jaffe has channeled to task marketers to "flip the funnel" forever. With a restored focus and energy on customer experience, it is possible to grow your sales, while reducing your budget in other words, getting more from less. Interesting a few customers to spread the term to many. By using this new "flipped funnel" model, as well as a couple of new rules of customer support and a groundbreaking customer recommendation and activation process, you'll understand how to change your existing customers into your best salespeople. Furthermore, Jaffe will explain how to best introduce and combine both digital and social media tools to improve your loyalty arsenal, deploy "influencer marketing" and put into practice word-of-mouth strategies that motivate your devoted, opinionated, & most vocal customers to be credible, persuasive, and influential endorsers of your products and services.
- Talks about how to slice your marketing budget AND grow sales!
- Illustrates functional ways to utilize existing customers to attain out to new prospects.
- Outlines the traditional role of social media.
- Demonstrates key ideas with abundant, real life examples including Comcast, Apple, The Obama Advertising campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson renowned blogger and podcaster at Jaffe Drink (www.jaffejuice.com) and host/presenter of web video recording show, JaffeJuiceTV (www.jaffejuice.tv).
