The Art of the Sale: Learning from the Masters About the Business of Life

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From your New York Times best-selling writer of Ahead of the Curve, a revelatory look at the value and ethnical role of sales - an essential human feature that underpins business, religious beliefs, romance, plus more - and the traits that recognize the best sales people. Sales is the solitary largest function in business. Across the globe, in economies big and small, offering is the very engine of commerce and industry. IN THE US, a huge number work in sales - more than in making, marketing, or even finance. Yet, when Philip Delves Broughton was their studies at Harvard Business Institution, he couldn't find a single course on sales. Indeed, hardly any schools teach this subject matter. The best-educated people of the business world are clueless about one of its most vital functions, which ignorance has substantial consequences for the market, and for all those. Delves Broughton pulls on extensive research, intrepid reporting, and personal experience showing the substance of sales as it manifests itself from Moroccan souks to Tokyo area streets to Wall structure Street trading flooring surfaces, and eventually to the countless acts of offering we all take part in every day. On the way, he uncovers fresh answers to perennial questions about the art work and technology of sales: Why do People in america have such extreme views on the subject (from Dale Carnegie to Death of the Salesman)? Can a great salesman be made, or he's born? Will a salesman have to trust in his product? Is selling ever ethical? Is there to be? Just what makes a great salesman, and could it be quantified? This is not another work about shortcuts, tips, or tips, though it can offer a riches of useful information on how the best salespeople make their build an art. It's a uniquely evidence-based investigation of the workings of a remarkable and undervalued endeavor.


Category: Sales & Selling

Details

Publisher

Simon & Schuster Audio

Language

English

ISBN

DATE

2012-04

Author

Philip Delves Broughton

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