Subliminal: How Your Unconscious Mind Rules Your Behavior

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Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening study of the way the unconscious mind designs our experience of the world and how, for occasion, we often misperceive our associations with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important happenings. Your inclination in politicians, the total amount you word of advice your waiter - all judgments and perceptions represent the workings in our brain on two levels: the conscious, which we know, and the unconscious, which is hidden from us. The second option has long been the main topic of speculation, but within the last two decades research workers have developed exceptional new tools for probing the hidden, or subliminal, workings of your brain. The result of this explosion of research is a new research of the unconscious and a sea change in our understanding of the way the subliminal mind impacts the way we live. Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us over a tour of this research, unraveling the complexities of the subliminal personal and increasing our knowledge of how the real human brain works and how exactly we connect to friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.


Category: Interpersonal Relations

Details

Publisher

Random House Audio

Language

English

ISBN

DATE

2012-04

Author

Leonard Mlodinow

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