The Moral Molecule: The Source of Love and Prosperity

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Humans can be so compassionate - and yet they can be shockingly cruel. Imagine if there was a hidden expert control for human being behavior? Turn it on and folks are loving and generous. Turn it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a expert turn, a molecule in the mind. The Moral Molecule is a firsthand profile of this finding, revealing how progression built the Golden Guideline into our biology. From his laboratory in California to the jungles of Papua New Guinea, Zak goes on an amazing and exciting quest to what this means to be human being. Zak's experiments - what research copy writer Matt Ridley called "the most revealing in the annals of economics" - measure a brain substance called oxytocin within the bloodstream. His acquaintances sometimes call him the vampire economist. His research team has considered blood from thousands of folks as they made decisions with money in the lab, played football from the field, jumped from an aircraft, attended a wedding, and a great many other situations in which human interactions happen. Ascending from molecules to families to entire societies, Zak's conclusions reveal how oxytocin can produce a virtuous cycle of love and prosperity. The Moral Molecule is a quest well beyond common theories about why we make the decisions we do. Zak points out what underlies the great mysteries of human being action - why some husbands are definitely more faithful than others; why women tend to be ample than men; why we are occasionally logical and other times irrational. He explores the role of religious beliefs in moral action, how the moral molecule works in the marketplace, and - most significant, after we understand the moral molecule - how exactly we can consciously use it to make our own lives better.


Category: Neuropsychology

Details

Publisher

Brilliance Audio

Language

English

ISBN

DATE

2012-05

Author

Paul J. Zak

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