Download Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas AudioBook Free
A Culturematic is just a little machine for making culture. It's an ingenuity engine. Once wound up and released, the Culturematic functions as a probe in to the often-alien world of modern culture, to test the atmosphere, to see what life it can maintain, to see who responds and exactly how. Culturematics start small but can range up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to open fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative creativity, and fast prototyping all at one time. Culturematics are fast, cheap, and out of control. Perhaps as important, they are unsuccessful early and often. They are the perfect antidote to a world where we can not guess what's approaching next. In Culturematic, anthropologist Grant McCracken identifies these little machines and helps the audience master them. Instances are attracted from NFL Motion pictures, Twitter, the Apple Genius Pub, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Staff, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture - the designers of videos, design, advertising, posting, magazines, magazines, and corporate R&D - this e book will motivate new creativity and creativity. For the rising producers of culture - the digital players - this e book will serve as a functional handbook. Culturematic: our software for creating the earth anew.
