Download Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices AudioBook Free
Incorporate your mobile marketing program and take your brand to the next level. Mobile marketing is finally getting into the forefront of the marketing world as megabrands roll out million-dollar finances and smaller businesses have turned to the channel because of its affordability, measurability, and repeatable successes in producing sales and traveling engagement and commitment. Through insights from vivid industry visionaries and fellow mobile pioneers, Mobilized Marketing takes listeners through campaigns worth repeating and more that are not. Learn the countless roads that marketers may take and the proven strategies and practices that move products and build commitment through the consumer's most personal device. With cases from the more than 130,000 campaigns developed by mobile marketing innovator Hipcricket, Mobilized Marketing breaks down how brands of most sizes have performed in their mobile efforts, why some have failed, and exactly how others bravely turned to mobile. This reserve:
- Demonstrates how to integrate mobile into marketing programs as well as how to effectively evaluate it
- Explains steps to make your existing marketing spends work harder
- Delivers step-by-step instructions about how to optimize campaigns in real-time
- Shows how to determine which mobile practices are keepers and which are not
