Branded!: How Retailers Engage Consumers with Social Media and Mobility

Download Branded!: How Retailers Engage Consumers with Social Media and Mobility AudioBook Free

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social mass media and mobility strategies. Market-leading retailers are interesting technology-savvy customers though sociable media and mobility. Branded! unveils how these digital communication stations are an expansion of any retailer's culture and strategy leading to building brand equity. Complete reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Blossoms.com, JCPenney, Pizza Hut, and Best Buy are highlighted. Branded!:

  • Provides a definite review of sociable mass media as well as the fast changes in the development and use of mobility
  • Demonstrates why retailers cannot "hang on to see", and must move quickly
  • Shows how each company's sociable mass media and mobility initiatives are based on the average person personality of the company
  • Discusses advanced analytic tools that permit retailers to measure their performance and make up to date decisions on the data.


Category: Retailing

Details

Publisher

Audible Studios
Language

English
ISBN

DATE

2012-07
Author

Bernie Brennan

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