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An argument for straightforwardness from the best-selling creators of Earnings from the Main. Is radical reinvention the key to winning in today's fast-paced world? Not judging by the results of a few of the world's best-performing companies. In Repeatability, Chris Zook and Adam Allen - leaders of Bain & Company's influential Strategy practice - alert that intricacy is a silent killer of profitable development. Successful companies experience by maintaining straightforwardness at their key. They don't really stray from, or regularly dispose of, their business design in search of radical reconstruction. Instead, they create a "repeatable business design" that produces constant improvement and allows those to rapidly adjust to change without succumbing to intricacy. Predicated on a multiyear review of more than 200 companies, the book stresses the value of repeatability in business, showing how the "big idea" today is very composed of a series of successful smaller ideas powered by a straightforward and repeatable business design. Zook and Allen show how a few of the world's best-known organizations combine a key differentiation model with quickness, adaptability, and straightforwardness to land them at the top for long periods of time. These organizations include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others. CEOs, senior executives, managers, and investors all need this book. It is the new blueprint for achieving the top - and keeping yourself there.