Download Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future AudioBook Free

The storyline wars are all around us. They are the struggle to be read in an environment of media sound and clamor. Today, most brand text messages and mass appeals for causes are drowned out before they even reach us. But a few regularly break through the din, using the one tool that has ever before moved minds and changed habit - great testimonies. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a remarkable world of apparently insurmountable issues and tremendous opportunity. You will discover how:

• Social advertising tools are driving a go back to the oral custom, in which testimonies that matter rise above the fray;
• Marketers have become today's mythmakers, providing contemporary society with explanation, meaning, and ritual;
• Memorable stories based on timeless themes or templates build legions of anxious evangelists;
• Marketers and viewers can work mutually to make deeper meaning and more powerful partnerships in building a better world; and Brands like Old Spice, The Story of Stuff, Nike, the Tea Get together, and Occupy Wall membrane Neighborhood created and sustained massive viral hype.

Winning the Story Wars is a call to biceps and triceps for business communicators to restarted broken practices and become a member of a revolution to create the iconic brands of the future. It puts marketers in the role of heroes with an opportunity to transform not simply their craft, but the enterprises they signify. After all, success in the story wars doesn't come just from showing great testimonies, but from learning to live them.