The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

Download The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field AudioBook Free

Each year Americans start one million new businesses, practically 80 percent of which fail within the first five years. Under such pressure to stay alive - Let alone develop - it's easy for entrepreneurs to get swept up in a never-ending routine of "sell it - do it, sell it - do it" that leaves them worn out, frustrated, and struggling to get forward no matter how hard they try. This is actually the exact situation Mike Michalowicz found himself in when he was trying to develop his first company. Though it was making stable money, there is never very much left over and he was running after customers still left and right, investing in twenty-eight-hour days and nights, eight days weekly. The punishing grind never let up. His company was alive but stunted, and he was scarcely breathing. That's when he discovered an unlikely way to obtain ideas - pumpkin farmers. After reading an article in regards to a local farmer who had dedicated his life to growing gigantic pump­kins, Michalowicz came to the realization the same process could connect with growing a business. He tested the Pumpkin Plan on his own company and transformed it into an extraordinary, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. Just what exactly is the Pumpkin Plan?

  • Flower the right seeds: Don't spend your time doing a bunch of different things merely to please your visitors. Instead, identify the thing you do better than other people and focus all your attention, money, and time on determining how to increase your company carrying it out.
  • Weed out the losers: In a very pumpkin patch small, rotten pumpkins stunt the progress of the solid, healthy ones. A similar will additionally apply to customers. Find out which customers add the most value and offer the best opportunities for continual progress. Then ditch the most severe of the most severe.
  • Nurture the winners: Once you work out who your very best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their desires become a reality, and overdeliver on each and every promise.
Full of experiences of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional ways of help you create a truly profitable blue-ribbon company this is the best in its field.


Category: Systems & Planning

Details

Publisher

Gildan Media, LLC

Language

English

ISBN

DATE

2012-07

Author

Mike Michalowicz

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