Download Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage AudioBook Free

A fresh method of succeeding with innovation, grounded in insights about swiftly changing customers, competitors and technologies... Compiled by a director at the award-winning global innovation company frog design, this vital e book shows business leaders and managers how to perform truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems" - challenging new troubles that present substantial innovation opportunities, but also hazards. Thriving in a world of X-problems requires harnessing four specific strategies: Immersion, Convergence, Divergence, and Adaption. Combining frog design's strategies with insightful research of companies such as Apple, BMW, Clif Pub, Yahoo, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.

• Provides an activity for translating customer insights into relevant inventions, accompanied by case studies (most of them richly described from frog's own experiences)
• For the first time, gives real help with hooking up products, software and services into ecosystems that are in reality compelling to customers
• Shows how to help taking multiple perspectives to understanding a challenge website, as well as how to control an innovation collection over time

Innovation X can be an essential guide for companies wanting to create expansion and differentiation in progressively competitive markets.