Download Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action AudioBook Free
How to become trusted reference for consumers in a modern culture of continuous manipulation. People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, originates from understanding one basic principle: how to become more respected. Likeonomics offers a new vision of a global beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic mankind are behind everything from multi-million dollar mergers to record-breaking product sales. There's a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals which may have used these key points to become wildly successful, including:
- An iconic technology brand that awakened a trend among their employees by located for something bigger than their products
- A Portuguese singer who used YouTube to rack up more than 30 million views and start her professional job. A local team of financial advisors that went from being last in the country among 176 branches to first, and remained there for 13 of the next 15 years
- A little professional sports expertise agent who achieved the impossible by getting the 1 drafted player in the NFL draft as a client through the energy of relationships
- Author Rohit Bhargava is a founding person in the world's largest group of cultural media strategists at Ogilvy, where he has led online marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies
