Download Leapfrogging: Harness the Power of Surprise for Business Breakthroughs AudioBook Free
Today's business environment requires leapfroggers - those who create swift, disruptive innovation, not small advancements. A leading innovation pioneer shows that businesses often disregard the very thing that may cause them to game-changing products - the energy of shock. How does Gatorade revitalize itself in the wake of Red Bull and Starbucks? How does Etsy come to be? How does Four Seasons become the world's leading luxury hotel brand? What makes one leader or company prosper while others languish in mediocrity? Kaplan offers business leaders the tools to do precisely what they're taught to avoid: adopt uncertainty and ask surprises. Leapfrogging attaches new research, unconventional strategies, and practical tools for navigating the relatively "messy" process of attaining business breakthroughs. Hear in and leapfrog your way to success today!
