Download Answering the Ultimate Question: How Net Promoter Can Transform Your Business AudioBook Free
Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely could it be that you'll recommend the corporation to a friend or colleague?" - challenged the traditional wisdom of customer satisfaction programs. It coined the conditions 'bad income' and 'good income' and pointed to a faster, much more exact way of gauging customers' real commitment to a corporation, bringing out a quantitative measure (the web Promoter Score) for establishing set up a baseline and effectively tracking changes in the years ahead. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the strategy behind answering the question. In such a book, Owen and Brooks tell how predicated on a number of real circumstance studies' to really embed Online Promoter discipline in organizations of most types.
