Download The Intention Economy: When Customers Take Charge AudioBook Free

Caveat venditor - allow seller beware... While marketers look for additional ways to get personal with customers, including new tricks with "big data", customers are going to get personal in their own ways, with their own tools. Soon consumers can:

• Control the flow and use of personal data
• Build their own devotion programs
• Dictate their own terms of service
• Tell whole markets what they need, how they need it, where so when they must be able to get it, and how much it will cost.

And they'll do all of this outside of any one vendor's silo. This new scenery we're entering is exactly what Doc Searls calls The Intention Market - one where demand will drive resource far more straight, effectively, and compellingly than ever before. On this audiobook he identifies an economy powered by consumer intention, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine motor, with VRM (Seller Romance Management) providing the buyer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for each company you offer with, or combining services from multiple companies instantly, in your own ways - all while keeping an auditable accounting of every one of your connections available on the market. These tantalizing options and many more are introduced in this audiobook. As customers become more 3rd party and powerful, and the Intention Market emerges, only vendors and organizations that are prepared for the change will survive, and prosper. Where will you stand?