Download Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line AudioBook Free

Businesses can prosper by doing good - Kotler, Hessekiel, and Lee show you how! Marketing master Philip Kotler, cause marketing expert David Hessekiel, and interpersonal marketing expert Nancy Lee have teamed up to create a guide abundant with actionable advice on integrating marketing and commercial social initiatives into your broader business goals. Businesspeople who mix cause and commerce tend to be portrayed as either opportunistic commercial "causewashers" cynically exploiting nonprofits, or visionary interpersonal entrepreneurs for whom doing trade is merely a necessary bad in their search to create a much better world. Marketing and commercial social initiatives takes a delicate balancing take action between producing financial and interpersonal dividends. Good Works is a e book for business builders, not a commercial interpersonal responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social effects and bottom-line business results. Good Works is abundant with actionable advice on integrating marketing and commercial social initiatives into your broader business goals.

• Makes the truth that purpose-driven marketing has transferred from a nice-to-do to a must-do for businesses
• Explains how to balance interpersonal and business goals
• Creator Philip Kotler is one of the world's leading government bodies on marketing; David Hessekiel is founder and leader of Cause Marketing Community forum, the world's leading information source on how to prosper by doing good; Nancy Lee is a commercial interpersonal marketing expert, and has coauthored catalogs on interpersonal marketing with Philip Kotler

With Good Works, you'll find that you will generate significant resources for your cause while attaining financial success.