Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders, 2nd Edition

Download Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders, 2nd Edition AudioBook Free

The second release of the international best seller, now modified and updated... This second release of contains over 25 new interviews and circumstance histories, two new chapters, introduces a fresh typology of 12 different types of Challengers, has intensive updates of the main chapters, a variety of new exercises, items web links to see interviews online, and will be offering supplementary downloadable information.


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Details

Publisher

Audible Studios
Language

English
ISBN

DATE

2012-08
Author

Adam Morgan

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