Download Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition AudioBook Free
A revised and up to date release of the best-selling "no-nonsense guide to beating your competition." (Publisher's Regular<)/p>Becoming a Group of One shows how outstanding companies do what they do so well and provides you the various tools and ideas to help your business emulate their success. Filled with real case studies and personal reflections from successful business market leaders, it helps you apply the best practices of the best companies to set yourself apart from your opponents and turn your business into a market head. Whether you operate a multinational organization or a two-person start-up company, the lessons you'll find here connect with any business. This Second Edition includes a new section on "link breakers," up to date types of today's category of one companies, and special efforts from business experts, best-selling writers, and CEOs on the near future category of one business. Modified and updated to remain highly relevant to today's market conditions and new improvements. A new release of the bestselling title from the author of Vital and Work Like You're Demonstrating Off.Today's struggling market puts even greater importance on the theory and practice of business differentiation. This release includes 20 percent new materials; if you liked the original release, you'll love this new Second Edition. Reliable, proven advice that works for businesses of any size in virtually any industry Now as part of your, you have to identify your business from your competition to succeed. Becoming a Group of One gives you the blueprint for building your own outstanding business.
