Download Pre-Commerce: How Companies and Customers are Transforming Business Together AudioBook Free
Ideas for leaders to engage immediately with customers to form their brand and current market success... Since its debut E-commerce has been devoted to the deal, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brandname before the deal. Pre-Commerce explains how the exploding use of public media channels has fundamentally altered just how customers go about making their purchasing decisions, how they educate themselves and just why they choose to aid certain brands above others. It shows what executives must do to re-create just how their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dells global public media team so that as a expert to Bundle of money 1000 companies, worldwide.
- Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now
- Begins with a foreword from Mark Addicks, Key Marketing Officer, Basic Mills
- Over 25 Bundle of money 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff
- Explores the idea of "Pre-commerce" - the customer's decision making happens prior to a transaction occurs and continues following the deal, representing 99% of time put in online, often outside a company's reach today
- Shows developing internal employee networks as well as how to take your first and most important steps to assimilate social media throughout your company
- Pearson reveals that the best ideas tend to be free and the technology needed is rarely a cost-issue. Instead, it's a matter of the very best executive deciding to look at a new way of participating directly using its customers.
