Download When the Headline Is You: An Insider's Guide to Handling the Media AudioBook Free

Proven approaches for managing all sorts of marketing encounters! Award-winning journalist and Lot of money 500 advisor Jeff Ansell offers a how-to guide for leaders, professionals, and other experts whose high-visibility requires regular connection with the media. Pulling on practically four decades of marketing experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from surrounding the world. Valuable features include:

• A behind-the-scenes check out how news is made.
• Complete suggestions to creating compelling messages.
• Specific messaging formulae for building trust when the news headlines is bad.
• Step-by-step approaches for managing hostile or relentless questions.
• Insider tips on how to recognize and handle deceptive questions.

An essential learning resource for navigating both traditional and online marketing, this reserve prepares visitors for even the most challenging marketing events.