Download Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability AudioBook Free
"How can I create an advancement engine unit that will regularly deliver substantial organic growth?" This question is the number-one concern for some CEOs and mature executives today. Technology is a critical driver of organic growth, yet predicated on the writers' research, only a little percent of companies effectively use advancement to sustain long-term, profitable growth. As well as the stakes couldn't be higher - failure to produce successful new products, services, and business models triggers stagnating or declining gains. Now, for the very first time, experts Michael George, Adam Works and Kimberly Watson-Hemphill clarify the astonishing and significant gap between the CEO's growth goals and actual performance. The writers, who are experts at linking strategy to execution, give you a complete blueprint for exploiting the strategic and operational measurements of advancement. Using fresh insights about the real drivers of fast time-to-market and the inadequate success rate of advancement, Fast Technology uncovers:
- Why current approaches to innovation fail
- A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent
- The top secret for learning what your visitors really want (not just what they say they need)
- Tools and options for turning customer insights into ideas that will generate significant ROI
- The key levers that mature leadership must engage to create advancement capability across the business
