Download Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader AudioBook Free
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor unit Company. What did these business leaders do exactly? They brought very real, positive change with their organizations by utilizing their unique CEO brand. Now, executive trainer Suzanne Bates clarifies how you can exert the same kind of affect at the company. Discover Your CEO Brand supplies the perception, knowledge, and tools you need to discover your own private CEO style and then develop it into a powerful presence that expands away from typical spheres of affect. Bates walks you through the process step-by-step, teaching you ways to boost your visibility and affect by merging traditional self-branding vehicles like PR and face-to-face networking with new social-media websites, including Facebook, Tweets, and blogs. No two models of values, ideas, eyesight, and skills - the foundation of each successful CEO brand - are alike. Whether you're a CEO, team innovator, or entrepreneur, you need to discover who you are as a innovator, what you think, and how that defines you. It isn't as clear as it may seem. Applying her many years of expertise, Bates takes you deep below the top to find the powerful leadership brand inside you, which means you can:
- Connect with key people
- Elevate your innovator profile
- Draw in and wthhold the best skill
- Create business opportunities
- Form a high-performance culture
- Drive long-term value within your company
