Download The Commitment Engine: Making Work Worth It AudioBook Free

The small-business master behind Duct Tape Marketing and The Referral Engine demonstrates to listeners how to determine lasting commitment in their employees, customers, and businesses. What makes some companies in a position to generate dedicated, long-term customers while some battle to stay afloat? Why do the employees of some organizations totally dedicate themselves while some punch the clock without enthusiasm? By studying the intricacies of companies that enjoy outstanding devotion from customers and employees, John Jantsch reveals the systematic path to discovering and making genuine commitment. Jantsch's approach is built on three foundational planks, which he telephone calls the clarity course, the culture patron, and the client promise. He pulls by himself experiences and shares true testimonies from businesses like Threadless, Evernote, and Warby Parker. His strategies include these:

• Build your small business around an objective. People invest in companies and testimonies that have a simple, straightforward purpose.
• Understand that culture equals brand. Build your business as a brand that employees and customers will support.
• Business lead by sharing with great testimonies. You can't entice the right people or encourage them to commit without sharing with a story about why you are doing what you do.
• Treat your staff as your customer. A wholesome customer community is the natural result of a healthy inner culture.
• Help customers you respect. It's hard to have an authentic marriage with people you don't know, like, or trust.

As Jantsch says, "Perhaps you have ever encountered an enterprise where everything thought effortless? The experience was perfect, and the products, people, and brand worked well alongside one another gracefully. You made an peculiar demand; it was greeted with a teeth. You went to try a new feature; it was right where it should be. You walked in, sat down, and thought right at home.... Businesses that run so properly as to seem to be self-managed aren't normal. Actually, they are terribly counterintuitive, but terribly simple as it turns out." To be a follow-up to The Referral Engine motor, this is about more than just creating leads - it's about building a totally alive business that allures customers for life.