Word of Mouth Marketing: How Smart Companies Get People Talking

Download Word of Mouth Marketing: How Smart Companies Get People Talking AudioBook Free

THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Master referral marketing with this fun, functional, hands-on guide. With clear-cut advice and laughter, word of mouth expert Andy Sernovitz will highlight the way the world's most respected and profitable companies get their best customers for free through the energy of word of mouth. Learn the five essential steps that make word of mouth work and all you need to get started. Understand how easy it is to utilize social press, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

  • 3 Reasons People Talk About You
  • 4 Guidelines of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Find out what sparks the irrepressible excitement of Apple and TiVo fans. Understand why many people are talking about a certain restaurant, car, music group, or dry cleaner -- and just why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and just why some multi-million-dollar promotional initiatives fail to be seen. Open your eyes to a fresh way to do business: Honest marketing makes additional money, because customers who trust you will discuss you. Understand how to be the amazing company that folks want to talk about with the friends.


Category: Marketing

Details

Publisher

PressBox Publishing
Language

English
ISBN

DATE

2012-10
Author

Andy Sernovitz

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