The Portable MBA

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A totally modified, new release of the best-selling guide to business college basics. The best-selling reserve that developed the "MBA in a reserve" category, The Lightweight MBA, Fifth Edition, is a reliable and information-packed guide to the business enterprise college curriculum and experience. For a long time, professionals who need MBA-level information and perception - but don't need the trouble of business college - have turned to the Lightweight MBA series for the most effective, most up-to-date coverage of the business enterprise basic principles. This new, modified and expanded, release goes on that long custom with sensible, real-world business perception from faculty members from the prestigious Darden University at the University or college of Virginia. With 50 percent new materials, including new chapters on such issues as emerging economies, venture risk management, consumer action, managing teams, and up-to-date profession advice, this is actually the best Lightweight MBA ever. Masks all the primary issues you'd learn in business school, including money, accounting, marketing, economics, ethics, functions management, management and authority, and strategy. Every chapter is completely modified and seven new chapters have been added on essential business topics. Includes case studies and interactive Web-based cases. Whether you own your own small company or work in a significant corporate and business office, The Lightweight MBA offers you the complete information and wealthy understanding of the business enterprise world that you'll require.


Category: Management

Details

Publisher

John Wiley & Sons, Inc.

Language

English

ISBN

DATE

2012-11

Author

Kenneth M. Eades

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