Download Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer AudioBook Free
The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, & most multi-colored family dynasties in the annals of American commerce - a cautionary tale about success, profligacy, hubris, and the blessings and dark results of success. From countless bar indicators, stadium scoreboards, newspaper ads, TV advertisements, and roadside billboards, the name Budweiser has been used up into the American consciousness as the "King of Beers". Over a span greater than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders - the sometimes reckless and always boisterous Busch category of St. Louis, Missouri - it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of enormous wealth and power along with a barrelful of scandal, heartbreak, tragedy, and untimely death. This engrossing, stunning narrative captures the Busch saga through five years. At the same time, it weaves a broader report of American improvement and decline over the past 150 years. It's a cautionary tale of success, hubris, and loss.
