Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Download Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media AudioBook Free

If you're not cultural, it's like you are not even there. That's how critical social media marketing has become. Businesses all over are struggling to conform, but transitioning from traditional marketing to online proposal is fraught with questions, such as: How much is a Facebook "like" worthwhile? How will you effectively engage online influencers? What are the best dashboards for monitoring multiple cultural channels simultaneously? How do you keep everything going around the clock? For more than a decade, publisher Jeremy Goldman has helped companies inject "cultural" to their processes. In Heading Sociable, he points out the ins-and-outs of platforms such as Facebook, Tweets, LinkedIn, Yahoo+, Foursquare, Instagram, Pinterest, among others. The digital landscaping offers unprecedented opportunities to inhale and exhale new life into brands, propagate the word about products, and magnify devotion. Presenting insights from business owners, social mass media directors, community managers, bloggers, and other experts, Heading Social can be an essential guide to connecting with customers in the courageous new cultural frontier.


Category: Marketing

Details

Publisher

Gildan Media, LLC

Language

English

ISBN

DATE

2012-12

Author

Jeremy Goldman

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