Real Influence: Persuade Without Pushing and Gain Without Giving In

Download Real Influence: Persuade Without Pushing and Gain Without Giving In AudioBook Free

People won't put up with being "sold" any more. If indeed they sense these are being pushed, their guard rises - and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most catalogs on effect still portray it as something you "do to" another person to get your way. That out-of-date procedure invites level of resistance or cynicism from those who acknowledge the techniques. Manipulative practices might occasionally wear out a colleague's or client's level of resistance, but they fail to produce the common trust that sustains successful associations. In short, they just won't work in our innovative, post-selling world. Within this groundbreaking audiobook, authors Draw Goulston and John Ullmen disclose a fresh model for authentic influence - the type that creates a solid initial connection and survives long after agreement has been reached. Based on listening, genuine engagement, and determination to win-win final results, Real Affect offers a powerful four-step method you can use to:

  • Examine your priorities
  • Learn about the main element players and what they need
  • Earn their attention and motivate them to hear more
  • And add value with your questions and actions
Complete with types of the steps in action and insights from real-world "power influencers", this one-of-a-kind guide implies that being direct with everyone means winning for all.


Category: Leadership

Details

Publisher

Gildan Media, LLC

Language

English

ISBN

DATE

2012-12

Author

Mark Goulston M.D.

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