Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Download Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers AudioBook Free

This is actually the best-selling guide that created a new game plan for marketing in high-tech companies. Crossing the Chasm has become the bible for getting cutting-edge products to progressively greater markets. This model provides new insights in to the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most thrilling marketplace.


Category: Management

Details

Publisher

HarperAudio
Language

English
ISBN

DATE

2012-12
Author

Geoffrey A. Moore

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