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A common mistake companies and branding experts make when creating new brands is to fail to consult a lawyer early enough. As a result they risk choosing names that infringe on the protection under the law of others or are inadequate. By the time they discover this they may have invested too much time and energy in the brand to want to change it. In these competitive times it's important to learn how to avoid such faults. In case your marketing team find ways to help your business stand out, it's necessary to protect the branding component that truly pieces your business or product in addition to the competition. That's how the favors of Coca-Cola have guaranteed ownership with their iconic bottle shape and maintained their distinctiveness. Legally Branded is an accessible guide, compiled by an experienced lawyer or attorney. If you aspire to create an effective business without actually wanting to become the next Coca Cola, focus on intellectual property issues as this is how you create assets and increase the value of the business enterprise. Also, if you want to avoid infringing on the protection under the law of others and get things immediately, you will see this book to be a essential listen.