The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience to Your Customers

Download The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience to Your Customers AudioBook Free

Globalization and advanced systems have given ever greater capacity to the individual who chooses if your business will be successful or are unsuccessful - the client. Whether your enterprise functions consumers or other businesses, you can no longer be competitive on price and quality only. To gain gains and market share, you have to provide an experience which makes customers want to come back - which sets you in addition to the competition. You will need to seize The Customer Experience Advantage. Attracting on over 60 years of experience in shaping customer-centric strategies and systems for leading companies, three innovators enable you to get sensible and proven ways to generate your customer-experience programs and overall business strategies. The main element is to punch a balance between programs that work but prohibitively expensive and programs that fail to dedicate enough resources to work. In the centre ground lie the tools that everyone overlooks - foundational and disruptive systems. These are the creators' main domains of knowledge, and these are what make the client experience profitable. The Customer Experience Advantage clarifies how to combine strategy, management, organizational change, and technology to:

  • Develop products and services that are highly respected by customers
  • Form bonds that keep clients from turning to competitors
  • Transform customers into your best advocates
It's a fresh business world, and customers are keenly aware that their loyalty is valuable money. The Customer Experience Advantage gives you a cost-effective, lasting way to provide an unforgettable experience that creates loyalty and converts it into real, measurable gains.


Category: Information Management

Details

Publisher

McGraw-Hill Education
Language

English
ISBN

DATE

2013-01
Author

Vinay Iyer

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