Download What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story AudioBook Free
This groundbreaking book offers extraordinary understanding into the best enigma in sales: how the absolute best salespeople constantly and successfully affect change in others, uplifting their customers to say yes. Top-performing salespeople have always experienced a knack for forging contacts and building connections with buyers. Until now, this has been considered an innate expertise. What Great Salespeople Do issues a few of the most widely accepted paradigms in reselling in order to demonstrate that influencing change in potential buyers is an art that anyone can learn. The inventor of Solution Advertising and CustomerCentric Advertising, Michael Bosworth, along with experienced sales professional Ben Zoldan, synthesize discoveries in neuroscience, mindset, sociology, anthropology, and other disciplines, merging everything into a field-tested framework-helping you breakdown barriers, build trust, forge meaningful relationships, and get more customers. This book explains how to:
- Relax a buyer's skepticism while activating the part of his / her brain where trust is created and contacts are forged
- Use the energy of story to influence potential buyers to changeMake your opinions, beliefs, and activities "storiable" utilizing a proven story composition
- Build an individual inventory of experiences to use during your sales routine
- Tell your experiences with authenticity and real love
- Use empathic hearing get others to show you themselves
- Integrate storytelling and empathic hearing achieve collaborative discussions with potential buyers
