Download Mastering the Complex Sale: How to Compete and Win When the Stakes Are High! AudioBook Free
In the current turbulent and volatile software industry, even the most experienced pros are struggling with the fast commoditization of these complex, high-value alternatives. The difficulty of the problems to be resolved and the competitive dangers we face are increasing at an alarming rate. At the same time, your visitors are wrestling with mission-critical decisions and evaluating alternatives that all sound the same and come packaged with a higher amount of risk and a minimal probability of success. Your success requires a fantastic strategy and exact execution that must clearly placed you aside from your competition. Continuing to evolve the breakthrough thinking of his best-selling antique Understanding the Complex Sale, in this new edition Jeff Thull once again pushes the envelope to give pros - from individuals struggling with their first call, to older executives racking your brains on why their value strategy is falling short - a thorough guide to navigate and succeed high-stakes sales. You will see yourself rethinking your beliefs about selling, applying this straightforward strategy, and achieving the success you are looking for. Jeff will lead you through Diagnostic Business Development, a full and effective system produced from years of experience with top sales pros and executive teams worldwide. It is a proven diagnostic, value-based procedure that positions you with respect and exceptional credibility as a respected business advisor and contributor to your customers' success. In fact, it's not about reselling - it's about guiding quality business decisions that will connect and quantify your unique value and remove your customers' inner barriers that prevent them from continue. This book will highlight how to:
- Gain gain access to and connect to the highest levels of electric power and effect
- Different real business from source drains
- Navigate complex decision networks
- Prevent self-commoditization
- Hook up your value to your customers' performance metrics
- Quantify value with an amount your customers believe that
- Co-create compelling alternatives customers will invest in