Download The Arab World Unbound: Tapping into the Power of 350 Million Consumers AudioBook Free
An expert's guide to discovering business opportunities in the burgeoning Arab market place This groundbreaking e book reveals the myriad opportunities offered by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest current economic climate on the planet. Predicated on the author's firsthand research, including a huge selection of market visits and much more than 600 interviews at companies conducting business throughout the region, this e book shows how globally interconnected and vibrant the Arab market segments are. Via a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, a huge selection of local and multinational companies and internet marketers are creating successful businesses in this large and growing market place.
- Hundreds of interviews and illustrative cases peel off away stereotypes about Arab consumers to uncover diverse, vibrant and entrepreneurial consumer market segments
- Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working effectively in the Arab countries
- Shows how Arab internet marketers, both men and women, are shaping the regional and global marketplaces
- Vijay Mahajan, author of two prior award-winning catalogs on emerging market segments, is one of the world's most-cited research workers in the business and economics sector
