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Are you paid what you are worthy of from your clients? This book can save you a lot of money - and perhaps even make you a lot of money. Using proven strategies that may be put on your business today, it can help you discover: how to confidently keep your price, how to state "no" to clients while improving your romance, how to work out higher fees and prices, and the way to handle unrealistic timescales and finances. Why Do Smart People Make Such Stupid Flaws? is a practical negotiation guide to more profitable consumer associations for marketing and communication companies, sales clubs, and professional service people. Chris Merrington is an author, speaker, and expert. After twenty years dealing with consumer management and business development in an effective agency, Chris began Spring 80:20 in 2001. Springtime 80:20 Ltd specialises in working with directors of communication companies, sales clubs, and professional services permitting them to be more successful, more profitable, and even more profitable. The company spent some time working with over 60 companies across Europe, large and small: independents, local companies, and network groupings such as Omnicom, Engine motor, Interpublic, and Publicis.
