Download Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy AudioBook Free
Filled with timely demographics on growing developments, powerful images from advertising and retail, and practical samples from the author's own experience, Citizen Brand is a robust tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers. Leading brand custom made Marc Gob creates on his highly successful Emotional Branding strategy with Citizen Brand, a robust new concept designed to help companies earn the trust of today's consumers. Gob argues that firms desire a new eyesight to survive in the present "emotional overall economy", challenging them to develop more passionate, real human, and socially dependable brand strategies. He shows how to enhance Consumers to People, Products to Activities, Credibility to Trust, Quality to Choice, Individuality to Personality, and Service to Relationship.
