Download Salt Sugar Fat: How the Food Giants Hooked Us AudioBook Free
From a Pulitzer Prize-winning investigative reporter at The NY Times comes the explosive history of the surge of the prepared food industry and its link to the emerging over weight epidemic. Michael Moss discloses how companies use salt, sugar, and extra fat to addict us and, more important, how we can fight back. Every year, the common American eats 33 pounds of cheese (triple that which you ate in 1970) and 70 pounds of sugars (about 22 teaspoons every day). We ingest 8,500 milligrams of salt a day, dual the recommended amount, and almost none of that comes from the shakers on our desk. It comes from prepared food. It's no marvel, then, that a person in three individuals, and one in five kids, is clinically obese. It's no marvel that 26 million Us citizens have diabetes, the prepared food industry in the U.S. makes up about $1 trillion each year in sales, and the full total economic cost of the health problems is getting close to $300 billion each year. In Sodium Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Displaying examples from a few of the most recognizable (and profitable) companies and brands of the last half century - including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sunshine, and many more - Moss's explosive, empowering narrative is grounded in careful, often eye-opening research. Moss calls for us inside the labs where food researchers use cutting-edge technology to estimate the "bliss point" of sugary drinks or improve the "mouthfeel" of extra fat by manipulating its chemical framework. He unearths marketing campaigns designed - in a method adapted from tobacco companies - to redirect concerns about the health risks of these products: Dial again on one ingredient, pump up the other two, and tout the new brand as "fat-free" or "low-salt". He foretells concerned executives who confess that they could never produce truly healthy alternatives with their products even if serious regulation became possible. Simply put: The industry itself would cease to can be found without salt, sugar, and extra fat. Just as an incredible number of "heavy users" - as the companies refer to their most ardent customers - are dependent on this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same manner again.
