Download Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand AudioBook Free
Deliver an improved business experience, for every kind of customer A "one-size works with all" approach to customer service is no more viable. Businesses competing on service need to comprehend and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or go over customers' service goals. Crafting the Customer Experience for folks NOTHING LIKE You clarifies how companies, brands, and products attempting to distinguish themselves in a sea of sameness can foster long-term devotion and brand choice with exceptional and personalized customer service.
- A specific guide to core customer teams, including women, the five years (matures, Boomers, Gen X, Gen Y and Gen Z); racial and ethnic sections, such as Hispanics and African-Americans; as well as those who find themselves defined by key lifestyle and life-stage attributes
- Includes consumer insights that will help business market leaders deliver an improved business experience with every customer
