Download Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave AudioBook Free
An illuminating look at the way the thoughts we have and the decisions we make are affected by forces that are not always inside our control Why are folks known as Kim, Kelly, and Ken much more likely to contribute to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to resolve puzzles if you watch a light bulb illuminate? How have installing blue equipment and lighting along a Japanese railway brand halt rising criminal offenses and suicide rates? Can decorating your surfaces with the right artwork make you more honest? The human brain is fantastically complex, having built space travel and liberated nuclear energy, so it's no wonder that people resist the theory that we're deeply affected by our area. As profound as they are, these results are extremely difficult to identify both as they're occurring and in hindsight. Drunk Tank Pink is the first comprehensive exploration of how our environment shapes what we should think, how exactly we feel, and the ways we react. The world is filled with words and images that prompt unexpected, unconscious decisions. Our company is so deeply drawn to our own initials that people give more willingly to the victims of hurricanes that match our initials: Kims and Kens contribute more generously to Hurricane Katrina victims, whereas Rons and Rachels give more openly to Hurricane Rita victims. Meanwhile, an illuminated light bulb inspires creative thinking because it symbolizes insight. Social relationships have similar results, as professional cyclists pedal faster when people are viewing. Teachers who required tea from the rest room at Newcastle School added 300 percent more to a cash box whenever a picture of two eye hung on the wall. We're evolutionarily delicate to human monitoring, so we react more virtuously even if we're only viewed by an image. The physical environment, from locations to colors, also guides our hand in unseen ways. Dimly lit interiors metaphorically imply no one's seeing and encourage dishonesty and robbery, while blue equipment and lighting discourage violent activity because they're from the law enforcement. Olympic taekwondo and judo sportsmen are more likely to succeed when they wear red rather than blue, because red makes them react aggressively and referees see them as more dominating. Drunk Tank Pink is full of revelatory facts, riveting anecdotes, and cutting-edge experiments that collectively clarify how the most unexpected factors lead us to think, feel, and react the way we do.
